SEO Practitioners..do you know how Search Engines work?

Yes, you carry out SEO. Great job!

But have you asked yourself if you really understand how your goldmine works?

• What is the aim of the search engines?
• What drives them?
• What is their aim in doing all these?
• How do they profit?
• Why do users prefer a particular search engine to the other?
• Etc

By understanding, even a little of what they (the search engines) are doing, you may play better by their rules..

..and hope fully get better results!

Like the saying goes, “Know your enemy and know yourself, and you will succeed.”

It’s about time you know a little more about your enemy.

So firstly, what exactly do search engines want?

Easy. Think from a searcher point of view.

You want fast results. You want accurate results. You want RELEVANT results.

You don’t want to be typing “how to cook sphagetti” and have results telling you to buy the latest face product.

You don’t want to type “miserable failure” and have your picture shown.

(Which by the way, the link to the picture above shows you how powerful anchor text and backlinks are. )

And it is the search engine’s job to ensure you get the most relevant, accurate result in the fastest time for your search query.

So what do you learn?

Always exhibit to the search engines and the world that your content is RELEVANT and ACCURATE to whatever search term you are aiming for!

Relevant is simply ensuring you optimise your site appropriately so search engine crawlers will categorise your site correctly. And to NOT spam random nonsense on your site.

Yes, even Google adwords should be relevant.

And so are the links to whatever pages or articles or media on your site.

Accuracy is as good as pinpoint the exact keyword phrases you want to target for and use them (appropriately, and best in header tags) on your site.

Got it? Good.

Secondly, for the search engines to do their job right, they track how their searchers perform their search queries.

And it’s good for you to know too.

There are many kinds of searches…but let’s focus on the finding information kind of search yeah?

The typical search query goes about like this:

• User A searches for a broad keyword (making money online)
• User A clicks scans the results and clicks on the first few and most relevant sites (such sites show authority and social proof along with good copywriting page titles and description)
• User A found a few more indepth information to his original searchand clicks on another site from his main page OR/AND..
• User A searches on the search engine for a more refined keyword (making money online using blogs)
• The above steps go on for awhile until User A finds what s/he wants.

I’m not making the above up..all the above is results of tracking from search engines of users (yes, they DO track what you search for..)

So what do you learn from the above?

…

Go on, think about it for a sec.

…

…

…

Got it?

Yes, it is that long tail keywords are worth targetting!

Why? Because the user will continue to refine his search until it gets so specific to achieve the “best” and most “relevant” and “accurate” results!

And by this time, you WANT to appear for the exact term s/he is looking for.

Because you will more than likely have what s/he wants…and s/he will be more than happy to read what you have to say (and you can ask for an exchange..).

Hence, do not give up on targetting several long tail keywords for your site.

So what are your comments on this issue? Am I wrong? Am I stating the oh-so-obvious? Comment below!

Some updates..

Hope you’re enjoying the various free SEO tips and techniques!

Just to let you know I’m a human and would love feedback to serve you better.

Just want to give a little update:

1) I will be releasing a “How to Create LinkWheels” product very soon. It’s nothing extremely advance, but I may add in extra goodies in it to give you guys even more value.

Rest assured, if I were to set a price for it, it wouldn’t be very expensive. More like a cup of coffee or less pricing.

What I’m hoping for is a little feedback of what you guys would love to see in such a product.

Video? PDF Documents? Do you know exactly what are linkwheels? How to do them right? How to write the articles, input the links?

Yup, anything at all fellas!

Just drop a feedback to me at seomated@gmail.com

Your feedback is greatly appreciated!

2) Here’s something really exciting..!

SEOmated – The automated SEO software which I am developing, is undergoing extensive research and development.

I understand there are many similar softwares that claim to do the same thing…

..but I truly believe SEOmated will be THE best.

For a start, it gives you the same end results using a totally different method, which is much less distractive and much more quicker and efficient.

Don’t worry, more details will be given as the product is developed.

As usual, my list members get the first hand information first AND the best deals or offers.

Many people have asked me when is the launch of SEOmated.

I do not want to commit to a date right now as I want to develop the software to its “showroom” best before the release.

However, what I can tell you guys is that a first release won’t be anytime soon. At least a good 1-2 months.

But trust me, it’s gonna be worth the wait.

OH! Before I sign off, I would like to simply tell you guys that I will be putting more updates on any SEO related tips AND SEOmated development on the SEOmated blog (www.seomated.com/blog).

So do check back often and leave your feedback!

Cheers
Jeff Lam

PS: Remember, feedback can be left at seomated@gmail.com OR in the comments section!

SEO Techniques Report

Hi guys!

Your FREE SEO Techniques Report can be downloaded by clicking the link below (or right click ’save as’):

SEO Techniques Report

In it you will find out the various aspects of SEO besides the old ‘backlinks, baclinks, and more backlinks’ mindset.

If you’ve been building a lot of backlinks with NO results, perhaps you will find out why in this short report.

I would love to hear your feedback and comments on the report, video, or anything in particular. All criticisms are welcomed!

If you enjoyed the report or video, do spread to your friends to sign up to my mailing list where I will share more SEO techniques with you guys.

Cheers,
Jeff Lam